About Christina

Hi, I am Christina and am the Founder but work across all departments from Strategy to Business Development. I come from a tribal background and love the power of photography and how it can have such a huge societal impact on the world.

Having worked in the creative industry for almost 3 decades, I have held many positions of leadership including CEO of Image Source, Chairman of SmartFrame Technologies, President of our global trade industry, CEPIC, and Vice-President of DMLA but have constantly been disappointed to see few people who look like me and with my cultural background. Our mission at Cultura is to change this.

I am inspired by Lozen, the Gifted Warrior of the Chiricahua Apaches who broke the mould as a female warrior, strategist and healer. “Strong as a man, braver than most and cunning in strategy, Lozen is a shield to her people.” Outside of work, I love Animals and the Outdoors and pre-Pandemic, I used to travel a lot with some of my favourite trips being to Mongolia, Burma, Mizoram, the Antarctic and Argentina. I am part of a big noisy family and love being part of such a huge lively tribe.

 

You can reach me at christina.vaughan@culturacreative.com

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