STOCK & LICENSING
Q: What does Cultura Creative do?
A: Cultura Creative is a visual content and data company specialising in photography, video, stock licensing, creative production and ethically sourced datasets for artificial intelligence and machine learning. We create and curate contemporary visual content for direct licensing and work with global technology, media and creative businesses to produce high-quality, rights-cleared content at scale. Our work ranges from individual stock images and creative commissions to experimental pilots and large-scale international data productions.
Q: Can I license Cultura photography and video directly?
A: Yes. Selected Cultura photography and video can be searched, licensed and purchased directly through our website. Our stock collection focuses on distinctive, contemporary imagery with an emphasis on authenticity, diversity, strong visual storytelling and subjects that reflect the changing world around us. Some Cultura content may also be available through selected international distribution partners.
Q: How can I license Cultura stock imagery?
A: You can search and license selected Cultura photography and video directly through our website. Each purchase is subject to the licence applicable to that content. For broader rights, multiple-user or enterprise licensing, high-volume content, or a use not covered by the standard licence, contact us to discuss a bespoke licence. Please see our Licensing Terms.
Q: What file formats are available?
A: Formats vary by content. Photography is supplied as high-quality digital image files, while video is supplied in the format and resolution specified on the relevant content page. Bespoke productions and AI/ML datasets can be delivered in formats, structures and technical specifications suited to the project.
Q: What is Cultura's STEM & Future Industry collection?
A: Cultura is developing a major collection exploring STEM, industry and future technologies, with a focus on authentic representation. Further details will be announced.
Q: Can Cultura stock content be used to train AI models?
A: Not under a standard stock licence. AI and machine learning rights must be expressly granted under an appropriate AI Data Licence or separate agreement.
CREATIVE PRODUCTION
Q: Do you create commissioned content as well as stock imagery?
A: Yes. Cultura works across stock licensing, commissioned visual production and bespoke AI/ML datasets, from individual productions and pilots to high-volume, multi-territory programmes.
Q: Can I commission Cultura to create imagery for my organisation?
A: Yes. We can develop photography and video from concept and creative direction through casting, locations, production, post-production, rights management and delivery. Please contact us with your brief.
Q: Can you produce content internationally?
A: Yes. We manage high-volume productions in the UK and internationally through our network of production teams and local partners.
Q: What types of visual data can you produce?
A: Still photography, video, multi-angle capture and structured visual datasets produced to specific technical and creative requirements.
Q: Do you offer pilot projects?
A: Yes. Pilots help establish specifications, workflows, acceptance criteria, costs and potential scale before a wider programme.
Q: Can you work to detailed technical specifications?
A: Yes. We work to requirements covering capture, resolution, formats, metadata, naming, releases, demographics, environments and quality control.
Q: How do you manage copyright, model releases and intellectual property?
A: Rights management is fundamental. Appropriate agreements and releases are obtained, with ownership and licensing agreed in the relevant contract or licence.
AI & DATASETS
Q: Do you create bespoke AI and machine learning datasets?
A: Yes. We design and produce visual datasets around specific AI and machine learning requirements, from pilots to large-scale international programmes.
Q: How do you source data for AI training?
A: Commissioned datasets are created through appropriately licensed and rights-cleared production rather than indiscriminate internet scraping. We prioritise provenance, permissions, contributor rights, data protection and transparent processes.
Q: Are your models and contributors paid?
A: Yes. Contributors are treated fairly and appropriately compensated, with suitable agreements and releases.
Q: Can you produce diverse and representative datasets?
A: Yes. Diversity and authentic representation are fundamental to our approach, including consideration of bias and underrepresentation.
Q: How do you deliver large datasets?
A: Delivery is agreed according to project size and technical requirements, using secure cloud storage, client environments or other agreed workflows.
Working with Cultura
Q: What if I have a problem with a purchase or download?
A: Contact us and our team will be happy to help. For cancellations, refunds and purchasing terms, see our Refund Policy and applicable Terms & Conditions.
Q: How do I discuss a project with Cultura?
A: Contact our team with an outline of your requirements, whether you need an image, original photography or video, an AI dataset, a new capture methodology or an international production partner. We are happy to become involved early and help shape the most effective approach.