Curiosity has shaped my career for more than three decades. I've always been fascinated by how images influence the way we see the world—and by what comes next. From being at the forefront of the transition from analogue photography to the digital age, and from Rights Managed licensing to Royalty Free imagery, to building representative datasets for the next generation of AI, I've been fortunate to help shape more than one chapter in the evolution of visual media. Before founding Cultura Creative, I founded Image Source, growing it into one of the world's leading independent image libraries. Along the way, the company received many accolades, including the Queen's Award for International Enterprise, recognition that reflected not only commercial success but the incredible people, creativity and partnerships that made the journey possible. Today, through Cultura Creative and CulturAI, my focus is on bringing together creativity, technology and diverse communities to create visual content that is both commercially outstanding and socially meaningful. I believe representative imagery has the power to help brands tell better stories while enabling AI systems to better reflect the richness and diversity of the real world. At heart, I'm an entrepreneur who loves building things, but even more, I love building opportunities for people. Whether mentoring emerging talent, developing new creative collaborations or championing Sheffield as a centre for innovation and creativity, I'm passionate about helping others realise their potential and proving that business can be both ambitious and deeply human. If I've learned one thing throughout my career, it's that curiosity, courage and kindness are powerful forces for change. I believe the future isn't something we wait for, it's something we help create.